Chances are that you've heard about the teen pop sensation Justin Bieber. If you haven't, well, you must be living under a rock.
Something you may not know about Justin Bieber is that he, at the age of 15, has his very own 3-D movie.
Check out the preview:
I actually went and saw this movie and couldn't help but notice just how much Bieber and his management have capitalized on digital promotion.
Discovered on YouTube, (look at his channel here: http://www.youtube.com/results?search_query=justin+bieber&aq=f) Bieber was able to go from unknown to a multi-million dollar sensation in less than a year.
Bieber's Twiter account (http://twitter.com/justinbieber) has also been used to build upon his stardom by enabling him to connect with fans and also publicize his events and venues. Bieber is an avid Twitter user and is consistent in updating his website and Facebook as well.
Because of the effort he puts forth to connect with fans and also keep the updated on his personal and musical life, he is able to build a very loyal fan base.
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