Sunday, February 20, 2011

Justin Bieber's Never Say Never

Chances are that you've heard about the teen pop sensation Justin Bieber. If you haven't, well, you must be living under a rock.

Something you may not know about Justin Bieber is that he, at the age of 15, has his very own 3-D movie.

Check out the preview:

I actually went and saw this movie and couldn't help but notice just how much Bieber and his management have capitalized on digital promotion.

Discovered on YouTube, (look at his channel here: http://www.youtube.com/results?search_query=justin+bieber&aq=f) Bieber was able to go from unknown to a multi-million dollar sensation in less than a year.

Bieber's Twiter account (http://twitter.com/justinbieber) has also been used to build upon his stardom by enabling him to connect with fans and also publicize his events and venues. Bieber is an avid Twitter user and is consistent in updating his website and Facebook as well.

Because of the effort he puts forth to connect with fans and also keep the updated on his personal and musical life, he is able to build a very loyal fan base.

Monday, February 14, 2011

This crazy thing called digital promotion...

Hello! and welcome to my blog about digital promotion. 

It's insane how fast digital promotion has changed and is currently changing right this very second. With internet and websites such as YouTube, Facebook, Twitter, Google, and more, consumers have the world at their fingertips. 

It is easily possible to search and find almost any product, service, news, or information via the internet.

Hand-held devices such as cell phones, smart phones, PDAs, iPad, iPods, etc. are quickly becoming the primary providers of information.

One of the major trends developing right now is the "mobile codes" that smart-phone users can scan with their mobile device. Once scanned these codes will quickly enable the user to visit a certain website or easily download an app. There are many ways these codes can be used and it is actually quite easy to create one.

I made a mobile code for my blog!








I came upon Telstra.com which enables you to create your own mobile code. Any organization looking to promote a product or service can create and use this code on any advertising, marketing, or public relations tools they may be using.

So, get on it! Get your mobile code now for your personal or business website and spread the word.

Telstra's Website: